Marketing your products or services online wins over far, far more consumers than traditional print advertising ever could — and for a hundredth of the cost.
The flexibility of a website means that you can make changes quickly and easily, keeping customers aware of new products, services or special offers without the massive expense of printing and distributing brochures or flyers.
Plus, with today's emphasis on social networking, you can easily keep in touch with your customers via integration with social media such as Facebook or Twitter.
Everyday more and more people turn to the internet for their shopping requirements. After all, why bother walking around the town (especially on a dreary day) hoping to find what you want, when you could type it into Google and find merchants selling what you're after instantly, as well as giving you the luxury of ordering the product or service from the comfort of your home?
The convenience of online shopping cannot be underestimated. Having an e-commerce store gives you the power of a shop open 24/7, with the whole world available as potential customers. Can you really afford to ignore that?
Nothing says “failing business” like the lack of a website — or having a terrible one. Prospective customers will expect the opportunity to look at your goods or services online to gauge your quality; if theres nothing there, they'll very quickly move on to one of your competitors who certainly will have a nice website waiting for them.
If you have an amateur website from a cheap designer, visitors will quickly assume that you cut costs on your products or services too — avoiding you like the plague.
Professional services such as lawyers, dentists or accountants often can't rely on conventional advertising as can typical businesses, so a strong website is especially valuable. Use it to showcase your areas of specialisation, credentials, and critical information. A website is also a great way to demonstrate your expertise by displaying your awards, articles, publications or case studies.
Bars and restaurants
People choose restaurants based on a number of factors — the food and drink available, their ambience, and convenience. A website is a great way to show attractive photos of the premises, as well as including a menu online to make it easier for customers to plan ahead and even book a table through the website. Customer reviews and special offers are also excellent additions for a website.
Property & real estate
A website is the ideal way to showcase currently available properties to potential customers. Large, attractive photos of the various properties make it easy for customers to see whats on offer, meaning you waste less time showing them unsuitable properties. Search tools help customers find the right property for them in a fraction of the time traditional methods would've taken, leading to more sales.
A website opens up the whole world as a market for your products. Publicise new products and special offers, and communicate with customers who may have questions or problems finding the right product. If you go for a full e-commerce solution, your website will become a shop open 24/7 with a branch in every town in the world — letting you reach previously untapped markets.
Whether you're a photographer, interior designer, illustrator or any other creative professional, you know the important of having rich, attractive images to showcase your work. A website gives you the power and flexibility to display your work to the world quickly and easily — and without extortionate lithographic printing costs.
Bands and musicians
A website acts as a constant promoter for your music — helping people around the world discover your talent. With a website, you can connect directly with your audience, as well as quickly and easily post updates about upcoming gigs, performances or releases. With e-commerce, you'll also be able to sell and distribute copies of your music — whether as traditional media (CD, DVD) or MP3.